Designer business
cards aren’t just fancy sheets of paper, plastic or metal – they are a symbol
of what you and your business stand for. They can either be signs of elegance
and professionalism, or they can be cheap little disposables that get tucked
somewhere and quickly forgotten in a matter of minutes.
While business
cards are traditionally printed on sheets of tough paper, plastic business cards or die-cut business cards are special precisely because not a lot of
people use them. This doesn’t mean you should automatically switch to die-cut
or plastic cards, but it does mean that you have to design your cards in
such a way that they are striking and memorable to the recipient.
Business card can also apply various types of card
protection materials to make cards resistant to tampering and alteration. These
protection materials, including hologram overlays, make cards more secure
because they cannot be easily reproduced or counterfeited.
You want to have a
business card that references who you are. All the extra stuff is completely
secondary and should be added sparingly. Don’t try to fit all your recent work
on your card, maybe just a couple. Don’t be too sales on it, perhaps just have
a coupon code or a special link to your web-shop. But never ever take away the
essentials.
Known for their
durability, plastic business cards were manufactured using a variety of plastic
substrates, including but not limited to: Polystyrene, Polyvinyl chloride
(PVC), Polyethylene, Polypropylene, Polycarbonate, Polyester and synthetic
Papers.
These days’ cards
should have the name of the card holder, their title, the company, their
location, and relevant contact information such as address, email, telephone
and anything else you feel the need to add. Cards are usually printed in black
ink on white paper, though this varies by country.
Today in the 21st
century the more adventurous entrepreneur Business card
printer has developed an array of sophisticated products. These include
Silk art board, single and double sided Business cards, quality labels,
complimentary slips, letterheads for all industries in superior quality papers,
and laminated single and double sided Postcards for all occasions. All of which
can be designed on line and uploaded to your personal computer. A boon to the
busy firm requiring special needs.
For the rest of
the world, the exchange of plastic business cards has become common even for
social introductions. Even today, some people still carry “personal” Business
cards which contain only personal contact information and have no relation to
their employer or business.
